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SUMMARY:Marketing Data – Measuring What Matters
DESCRIPTION:This seminar explores how businesses can move beyond surface-level metrics and focus on the data that truly drives performance and growth. 
It covers the difference between vanity metrics and actionable insights, and how to align marketing measurement with core business objectives such as revenue, customer acquisition, and profitability.
URL:https://proman-new.big-staging.co.uk/events/how-well-do-you-know-your-data-the-cost-of-poor-tracking-attribution-focused-on-paid-search-delivery-analysis-and-reporting/
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