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DTEND:20260908T090000Z
SUMMARY:Beyond EBITDA: Reframing a brand like you mean business
DESCRIPTION:Brand is often the last thing founders think about before an exit - but investors often see it first.This session makes the case for brand as a powerful commercial lever: one that shapes risk perception, builds growth confidence, and ultimately moves the dial on valuation. The central provocation is simple - two businesses with identical EBITDA can command radically different multiples. Why?Brand strategist James Summerscales of Influential opens with a keynote on what it means to build a brand that is genuinely fit for purpose - authentic, coherent, and far more than a logo. James is then joined for a moderated discussion with one of the leaders of Manchester’s private equity community for a conversation on the role brand plays as a valuation multiplier, exploring it as a risk reducer, a growth accelerator, an exit narrative tool, and a marker of revenue quality.The session will also examine why businesses choose to reframe themselves - whether to support a new growth strategy, move from founder-led identity to institutional credibility, consolidate after M&A, professionalise the proposition, or transition from challenger to category leader.For anyone in the room asking “if our brand disappeared tomorrow, how much would our valuation change?” - this session is where that conversation starts. Please note that this event is reserved for members only.If you are interested in becoming a member, please contact rachel.tetlow@pro-manchester.co.uk for more information.
URL:https://proman-new.big-staging.co.uk/events/influential-form-confirmed/
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