Online Training: Objection Handling Like A Sales Geek

Online Training: Objection Handling Like A Sales Geek

17 July 2026, 09:30 – 12:00
Zoom - Link To Be Shared
Cost: Member / Non Member

Part of the Sales Geek x Pro Manchester training series, Objections aren’t roadblocks, they’re stepping stones.

Hearing “no” can feel like the end of the road, but in reality, objections are often a sign of interest. They show that a customer is engaging, testing, and searching for reassurance. The best salespeople know how to lean into objections, uncover what’s really going on, and turn challenges into chances to build trust.

In this dynamic session, you’ll explore the psychology behind objections and learn proven methods to handle them effectively. From practical objection-handling frameworks to simple questioning techniques, you’ll leave with the skills and confidence to navigate even the toughest conversations.

You’ll learn how to:

  • Understand why objections happen and how to interpret them
  • Spot the difference between a true objection and a simple obstacle
  • Apply practical objection-handling frameworks such as C.R.U.S.H, EAR, and Feel-Felt-Found
  • Reframe challenges as opportunities to demonstrate value and build stronger relationships

Who’s it for?
Sales professionals, entrepreneurs, and business leaders who want to become more resilient and persuasive. If you want to stop fearing objections and start using them as fuel for better conversations, this session is for you.

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Our Sponsors

About the Speakers:

Christian Spence

Founder & Chief Economist - Economic Analytics

With over fifteen years’ experience in economics and public policy across local government (Manchester City Council), think tanks (Core Cities), business organisations (Greater Manchester Chamber of Commerce and British Chambers of Commerce) and academia (Manchester Metropolitan University), Christian has since 2022 ran his own consultancy, Economic Analytics, providing economic and data science research, analysis, modelling and commentary to a variety of clients across all sectors, from not-for-profits to blue chip international companies. He specialises in UK economic and tax analysis, big data modelling and forecasting and public speaking.

Christian Spence

Founder & Chief Economist - Economic Analytics

With over fifteen years’ experience in economics and public policy across local government (Manchester City Council), think tanks (Core Cities), business organisations (Greater Manchester Chamber of Commerce and British Chambers of Commerce) and academia (Manchester Metropolitan University), Christian has since 2022 ran his own consultancy, Economic Analytics, providing economic and data science research, analysis, modelling and commentary to a variety of clients across all sectors, from not-for-profits to blue chip international companies. He specialises in UK economic and tax analysis, big data modelling and forecasting and public speaking.

About the Speakers:

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