Creative That Converts: Digital with Impact

Creative That Converts: Digital with Impact

3 December 2026, 08:30 – 10:00
Greater Manchester Business School, Bolton, United Kingdom
Cost: Member / Non Member

Attention is expensive, algorithms are unpredictable, and audiences are harder to reach, yet brands still need to grow. This event is for Greater Manchester teams who want digital marketing that performs and creativity that cuts through.

 

We’ll explore what’s working today across paid, organic and owned channels, including content that builds trust, creative that drives response, and measurement that proves impact when budgets are under scrutiny. Expect actionable ideas on sharpening your proposition, building campaigns around real audience insight, and connecting brand activity to revenue outcomes. Ideal for marketing leaders and growth teams who need better results without simply spending more.

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About the Speakers:

Christian Spence

Founder & Chief Economist - Economic Analytics

With over fifteen years’ experience in economics and public policy across local government (Manchester City Council), think tanks (Core Cities), business organisations (Greater Manchester Chamber of Commerce and British Chambers of Commerce) and academia (Manchester Metropolitan University), Christian has since 2022 ran his own consultancy, Economic Analytics, providing economic and data science research, analysis, modelling and commentary to a variety of clients across all sectors, from not-for-profits to blue chip international companies. He specialises in UK economic and tax analysis, big data modelling and forecasting and public speaking.

Christian Spence

Founder & Chief Economist - Economic Analytics

With over fifteen years’ experience in economics and public policy across local government (Manchester City Council), think tanks (Core Cities), business organisations (Greater Manchester Chamber of Commerce and British Chambers of Commerce) and academia (Manchester Metropolitan University), Christian has since 2022 ran his own consultancy, Economic Analytics, providing economic and data science research, analysis, modelling and commentary to a variety of clients across all sectors, from not-for-profits to blue chip international companies. He specialises in UK economic and tax analysis, big data modelling and forecasting and public speaking.

About the Speakers:

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