Pipeline Under Pressure: How to Keep Growth Moving

Sales cycles are longer, buyers are cautious, and “nice-to-have” is getting cut fast.  This session focuses on how Greater Manchester businesses can win in a tighter market by sharpening positioning, proving value earlier, and building a sales process that creates momentum without discounting your way to growth.  We’ll cover what’s working right now: aligning sales and marketing around clearer messages, using customer…